Wtf is 3 Natures?

3 Natures? What are we talking about here? Don't tell me this is another one of those rapper clothing lines like Rocawear.

Yes. Yes it is exactly like Rocawear. And FUBU, and Wu-Wear, and Billionaire Boys Club. Street Fashion is a cultural Hip Hop element. 3 Natures is that element.

The term 3 Natures was first coined by The Teacha KRS-One, referring to how there's spiritual, cultural, and commercial aspects of the phenomenon known as Hip Hop. Because of that, it's important to have ways to differentiate between these natures. KRS-One's lesson is as follows:

Hiphop = our unique Spirit, our unique collective consciousness, the creative force behind Hip Hop's elements. Hiphop is the name of our lifestyle and collective consciousness.

Hip Hop = the creation and development of Breakin, Emceein, Graffiti Art, Deejayin, Beat Boxin, Street Fashion, Street Language, Street Knowledge, and Street Entrepreneurialism. It is what we call ourselves, and our activity in the World. Hip Hop is the name of our culture. 

hip-hop = Rap music product and those things and events associated with Rap music entertainment—hip-hop is a music genre.

So let's be clear. You're getting a holistic experience of this thing we call Hiphop at 3 Natures. A little bit of everything. And fly gear to go along with it.